One method every Sunday.
Written by an operator, for operators. One method you can actually build, drawn from 27 years running commercial portfolios and the last year spent building AI tools instead of briefing them out.
The five levels of AI, and where the money actually shows up
ROI visibility runs inverse to scale. Five levels from one person at a desk to the whole enterprise, and why the return goes dark as you climb.
Read The method · 3 June 2026How I found my 5 highest-leverage AI use cases in 90 minutes
A discovery method that starts from your operating reality, not a list of 50 things AI can do. Run on myself, it freed 4 hours a month in week one.
Read The map · 1 June 2026The seven steps of enterprise AI implementation
Consultants bill six figures for three of the seven steps and skip the rest. The whole map, from the commercial operator’s chair.
ReadThe manuals
How to actually use Claude, in plain language for managers. A field guide per tool, each with the one mechanism that explains it and a real job run start to finish.
How to actually use Claude. Part 1: Chat
The one mechanism that explains everything, the two settings that make Claude know you, and a real commercial decision run start to finish.
Read The manual · Part 2 of 3How to actually use Claude. Part 2: Cowork
When Claude stops answering in a box and starts building the real deck in your folder. The setup that makes it safe, and one job run end to end.
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